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Global Marketing Automation Specialist - Basingstoke Posted Dec 08
Spring Technology , Basingstoke, Hampshire, United Kingdom
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Global Marketing Automation Specialist


£35,000 - £40,000 + perm benefits

An industry leader in their specific field is currently recruiting for a Global Marketing Automation Specialist who will work closely with marketing teams to create and execute marketing campaigns that support their objectives.


*Advise marketing campaign requestors of marketing automation best practices and projected results.

*Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.

*Ensure appropriate review and approval of Eloqua campaign assets prior to launch.

*Act as primary Eloqua administrator and maintain data quality in Eloqua database, and support alignment with CRM system.

*Build and maintain basic HTML templates for emails, landing pages and forms.

*Segment and leverage the marketing database for efficient and effective campaign targeting.

*Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.

*Generate reports in Eloqua, analyse eMarketing results and advise on future projects

*Understand and ensure global compliance and opt-in policies are adhered to throughout all eMarketing campaigns.

*Understand and ensure Corporate brand and compliance standards are met.

*Participate in Eloqua user forums, conferences and online communities to stay current on best practices and new product offerings.

Minimum Requirements:

*Bachelor's degree in marketing, digital marketing or related discipline preferred

*Experience of using Eloqua at a system administrator level

*Experience of developing automated campaigns and content to drive engagement

*CRM experience

*Proficient knowledge of contemporary digital marketing best practices

*High attention to detail, organization skills, and ability to multi-task to meet deadlines

*Professional demeanor, strong communication skills, and ability to establish collaborative working relationships with remote internal customers and co-workers

Spring Technology is acting as an Employment Business in relation to this vacancy.

Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.

Employment Type: Permanent

Pay: 35,000 to 40,000 GBP (British Pound)
Pay Period: Annual
Other Pay Info: Bonus