Global Marketing Automation Specialist - Basingstoke
Posted Dec 08
Basingstoke, Hampshire, United Kingdom
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Global Marketing Automation Specialist
£35,000 - £40,000 + perm benefits
An industry leader in their specific field is currently recruiting for a Global Marketing Automation Specialist who will work closely with marketing teams to create and execute marketing campaigns that support their objectives.
*Advise marketing campaign requestors of marketing automation best practices and projected results.
*Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.
*Ensure appropriate review and approval of Eloqua campaign assets prior to launch.
*Act as primary Eloqua administrator and maintain data quality in Eloqua database, and support alignment with CRM system.
*Build and maintain basic HTML templates for emails, landing pages and forms.
*Segment and leverage the marketing database for efficient and effective campaign targeting.
*Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.
*Generate reports in Eloqua, analyse eMarketing results and advise on future projects
*Understand and ensure global compliance and opt-in policies are adhered to throughout all eMarketing campaigns.
*Understand and ensure Corporate brand and compliance standards are met.
*Participate in Eloqua user forums, conferences and online communities to stay current on best practices and new product offerings.
*Bachelor's degree in marketing, digital marketing or related discipline preferred
*Experience of using Eloqua at a system administrator level
*Experience of developing automated campaigns and content to drive engagement
*Proficient knowledge of contemporary digital marketing best practices
*High attention to detail, organization skills, and ability to multi-task to meet deadlines
*Professional demeanor, strong communication skills, and ability to establish collaborative working relationships with remote internal customers and co-workers
Spring Technology is acting as an Employment Business in relation to this vacancy.
Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.
Employment Type: Permanent
Pay: 35,000 to 40,000 GBP (British Pound)
Pay Period: Annual
Other Pay Info: Bonus