Northampton, Northamptonshire, United Kingdom
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Email Marketing Executive
Spring Technology are currently working in partnership with a market leading company to recruit an Email Marketing Executive!
You will be working for a truly market leading organisation who are recognised as one of Britain's Top Employers. There is fantastic career progression available across the Group which includes many leading, well-known brands as well as a network of over 30,000 colleagues.
As an email Marketing Executive in the marketing team based in Northampton, you'll be responsible for coordinating the customer life cycle plan to support in maximising the long-term spend of customers through the effective management of direct customer communications, campaigns and promotions.
The marketing team have an aptitude for creative and analytical subjects: including experience in development, management, execution and reporting of all CRM campaigns and we hope you will too. You will be managing all customer marketing data and email marketing, with a key focus on providing reports to various stakeholders based on marketing campaigns.
*Working closely with the Marketing Manager to establish and execute the CRM campaign strategy, aligned with the segmentation model and business strategy/targets within the agreed budget.
*Align customer life cycle to achieve set KPI's including: number of new trading accounts, reactivation of lapsed and dormant accounts, along with the percentage of accurate customer data.
*Execute/broadcast campaigns within campaign management software including all email marketing campaigns within an email broadcasting platform.
*Work alongside the Marketing, Category and E-commerce teams to ensure promotions are developed that support the CRM strategy and category plans.
*Run weekly/monthly Excel reports and present to the wider team.
*Drive customer conversion through managing the end-to-end campaign process from brief to analysis including sign off on live proof sets prior to delivery.
With your strong motivational and influencing skills, you will be working with various stakeholders on diverse projects, where you will be utilising your current marketing experience in email marketing and customer data management. Your drive for delivering excellent service will also be key to ensuring success for the marketing projects and the business strategy.
*A desire to progress your career within marketing
*Excellent skills in MS Excel and Powerpoint
*It would be beneficial if you have BO & Microsoft Dynamics Experience or PCC experience